Restaurant manages also have the opportunity to use their screen for advertising other products, to generate additional income. It is possible that some of the restaurants vendors may be interested in advertising and marketing their products on your screens, to promote in-house consumption. This marketing assists the product vendors and the restaurant, to push specific products with the aim of generating higher revenues. In addition, other local business could market their products to your customers as they are a captive audience, while eating in the restauran.